Speaker Event Campaign
Client: SVSU
Problem
SVSU needed promotional materials for a potential speaker event on campus featuring Lester Beall. Without visible advertising and supporting event collateral, the university risked low attendance and reduced return on the investment of bringing the speaker to campus.
Solution
A cohesive system of promotional materials was developed, including a poster, brochure, postcard, and tote bag. The tote bag was included as functional event collateral that could extend visibility across campus through continued use, creating ongoing awareness beyond the event itself. The visual style was inspired by Lester Beall’s graphic design approach while incorporating imagery from the SVSU campus to connect the historical design influence with the university environment.
