MPS Shirts
Client: Michigan Power Sports
Problem
Michigan Power Sports needed a set of shirt designs to sell in-store and at events. The designs needed to appeal to multiple customer groups by representing different types of vehicles and reflecting the interests of their diverse audience.
Solution
The designs drew from common visual styles in the power sports industry, incorporating bold graphics and layered compositions while maintaining a level of clarity and balance. Each shirt concept featured the brand logo alongside visuals representing key customer segments, including multiple vehicle types and a sponsored flat track racer. A retro-inspired design highlighting the company’s original logo was also developed to connect with brand history and appeal to a broader audience.
